Boost Your Video Rankings With These YouTube SEO Tools

 

Whenever we think of search engines, a few names such as Yahoo, Google, and Microsoft Bing come to our mind instantly. Yet, with more than 2 billion active monthly users, YouTube is one the largest search engines in the World. However, most people consider it a social media platform, but it behaves like a search engine. For example, people can get a list of relevant videos entering their queries. That’s why it is essential to optimize your video content for YouTube. Video optimization is vital to get at the top of the rankings and access the audience.

Luckily, a lot of traditional rules for SEO can also be applied here. For example, finding the right keywords for communication relevance, driving engagement with a good user experience, and using analytics to search and fix things not working correctly. With these, here some tools for you to manage your videos on YouTube. Some of these tools are ordinary, whereas some are specifically designed to cater to the needs of YouTube. But, every tool is handy for growing your presence on YouTube.

Use Google Trends to Look For Topics

You can use Google Trends to determine whether the interest of viewers for your chosen topic is increasing or decreasing. While most of you are entirely familiar with Google Trends’ overall features, you can tap on “YouTube Search” to explore the related video content.

Search for the Best Keywords

If you want your video content to be found by many viewers, optimize it using the most relevant keywords in your tags, descriptions, and titles. The first place you can choose to search for the right keyword is the autocomplete feature of YouTube. Here, you can type your main keyword into the search bar, and then YouTube start showing the autocomplete suggestions. There are many specialized keyword research tools that you can use to find out the most relevant and best keywords.  

For example, you can use Rank Tracker to allow its users to use almost nine keyword research methods. The tool further provides the users, thousands of prospective keywords. However, the users can narrow down their selection using custom filters aimed at the lowest competition and the highest search volume. For something more convenient and lighter, you can use the tool, Keywords Everywhere. The browser extension allows its users to research keywords on the go. Besides, it augments the autocomplete features of Google and YouTube with valuable metrics.

AnswerThePublic is another handy solution for keyword research that you can use. The exceptionally designed tool allows its users to research the most common questions related to their keywords. Kparser and Keywordtool.io are paid tools that you can use for keyword research that provides search volume and cost per click. Keyword Keg is another similar tool that can be used for keyword research. Its free versions have limited uses; however, you can use its paid version can be used by marketers for running campaigns in larger volumes. You can finally go to your Google ads account and use Keyword Planner to find the prospective keywords.

Look For The Most Profitable Tags

Tags help to place your videos by YouTube into the specific categories properly. Often, creators add tags to the videos. Here, the biggest problem is that the tags are not displayed on the video page, and researching for these tags is inconvenient and a hassle. The users can either open the page’s source code or install a browser extension. You can use the tool vidIQ Vision for YouTube. It analyzes the video on the go and provides the page’s summary. Another browser extension that you can use is Tags for YouTube, capable of showing the tags for videos every end on YouTube. Besides, RapidTags is useful in generating multiple tags relevant to your topic. 

Audit & Manage Your Channel

If you know which videos are working for your brand and which are not, it will help you understand the future opportunities and effects of your keywords. YouTube Analytics, which is considered the platform’s native tool, provides an overview of the channel to you. You can access it through the dashboard of your channel. It tells you about your audience and the stuff in which they are interested. You can use it to see the engagement and views of your audience. Another too worth mentioning here is TubeBuddy, packed with multiple features for optimizing and running your channel on YouTube. You can use the tool to analyze the stats of your channel and for performing competition research. Plus, its users can edit their video data, descriptions,  thumbnails, and annotations.

Research, the Performance of Your Competitors

There are various tools like Rival IQ that can give you a full profile of your competitor’s YouTube presence. You can easily view the general outline of your competitor’s growth, what works and what does not, and also about the tags they use. The information is useful to create content based on relevant text and more effective videos. Also, you can use NoxInfluencer to evaluate your YouTube channel and see the best performing videos in a location or category. Besides, Socialinsider provides the users an in-depth view of your competitor’s videos’ performance and ranking.

Above all, you can also use YouTube comment moderation to deal with inappropriate comments and filter them automatically. YouTube is the most viewed content platform that millions of people use every day. Businesses and brands need to optimize YouTube SEO to improve their presence on this platform and get more customers.

SOURCES = Boost Your Video Rankings With These YouTube SEO Tools